Paula Cerqueira MS, RDN

Chief Strategy Officer (CSO) at Easy Bites, Registered Dietitian 

Throughout her career, Paula has played a critical role in the successful development, planning, implementation and assessment of health and wellbeing programming for public health initiatives, employers, and health plans – most recently Blue Cross Blue Shield of Massachusetts. Prior to joining the Easy Bites team, Paula worked for MIT’s Media Lab researching the role of innovation and technology in child behavior intervention strategies. She has also worked at Tufts University’s Friedman School of Nutrition investigating the impact of targeted messaging campaigns in amplifying consumer demand for healthful food choices for children in quick-serve restaurants and the efficacy of school-based physical activity programming in improving the physical literacy of children in under-served communities. Paula is a professor at Simmons University, teaching courses in Leadership in Nutrition Management and Food Production and Service Systems. She has a Master of Science in Nutrition Education from Columbia University – where it was kismet that she met Natalia! Paula is a mom of two wild and amazing children – one recovering ‘picky’ eater and another that will eat anything and everything (including your fingers if you get too close). 

 Paula says, “I thought that being a registered dietitian meant that when I had kids, they would be perfect eaters. Nope! My oldest kid quickly and fervently trampled on that dream. Feeding and nurturing your family can be the most rewarding experience. It can also be a stress-filled, ego-annihilating battle, reminding you 3-6 times a day that you are a complete and utter failure. The good news is that there’s an easier way! I do this work because kids AND caregivers deserve stress-free meals. Let’s bring the joy back to eating.”

Dr Jo Cormack, MBACP (Reg.)

Scientific Advisor at Easy Bites, researcher, relational feeding specialist

Jo is a responsive feeding expert who specialises in the psychological aspects of child feeding. She works with parents struggling with feeding challenges ranging from developmentally normal ‘picky’ eating through to disordered eating (ARFID). Jo is the author of an award-winning book for early years educators, Helping Children Develop a Positive Relationship with Food (Jessica Kingsley Publishers). She also researches parental feeding practices and has had her work published in peer-reviewed journals. She trains feeding professionals around the world, teaching her model Emotionally Aware Feeding (EAF) which is a responsive approach to childhood feeding problems. Jo, along with international colleagues, has been instrumental in developing Responsive Feeding Therapy (RFT). As a mother of three, Jo has a realistic view of family life and her advice is compassionate and grounded in common sense. 

 Jo says, “I love my job because I am PASSIONATE about translating the latest science to make it usable and accessible for parents. Researchers know so much about how to give children a positive relationship with food but that doesn't help families if they don't come across their studies...  The other thing that gets me out of bed in the morning is knowing that taking an empathic, connected approach to feeding children is one of the biggest gifts a parent can give a child. Having a job where I get to help support that every day, is a privilege.” 

Rachael Gordon

Pediatric Dietitian at Easy Bites

Rachael has worked as a Specialist Pediatric Dietitian in a busy acute hospital in the UK for the past 7 years. Her role has involved working with children aged 0-18 years to navigate nutritional challenges ranging from faltering growth, weaning, tube feeding, metabolic conditions, allergy and nutritional deficiency. Rachael is registered with the HCPC (The Health and Care Professional Council) and also a member of the BDA (British Dietetic Association). She regularly partakes in the training of dietetic students, as well as holding a mentor role to support students during training.

Being a mum to three young children means that Rachael have first hand experience of the weaning process and feeding a family, including both the challenges and joyful times that come along with those experiences.

Rachael says: “Child nutrition is an exciting area to work in. Research continues to evolve and underpins the support and advice I can provide to support children and their families when it comes to navigating their diet and nutrition. To support families and empower parents to raise intuitive eaters is a thoroughly enjoyable and rewarding role. It’s an honor to join the Easy Bites team and support their mission. ”

Suzanne Stratford, OTR/L, CLC, CEIM

Feeding therapist and Occupational Therapist at Easy Bites

Suzanne is a lifespan occupational therapist, feeding therapist and certified educator of infant massage, experienced in a wide variety of clinical, community and educational settings with both pediatric and adult populations. She has devoted more than 30 years of service to children and families, promoting healthy family living, maternal mental health, and the essential role of the parent/child relationship through the stages of childhood and adolescent development. She is currently in private practice based in Washington State, with special expertise in childhood feeding, toileting and sleep health challenges, approached from a responsive and relational perspective. Suzanne graduated with honors from the University of Washington School of Occupational Therapy in 1992. She and her husband are the joyful parents of two grown daughters, and it is the parenting journey itself that most fully informs her work as a therapist. In addition to spending time with her family, she loves to sing, cook from scratch, and grow things in her garden.

Suzanne says: “My approach to therapy with children, parents and other helpers is rooted in a holistic understanding of natural human development, within the context of family and caregiving relationships built upon trust. The steady and constant rhythm of feeding and shared mealtimes offers the ultimate opportunity for this kind of trust between parent and child to grow. I believe not only in listening to children, but in listening and learning with them, and find this way of being with children to be the greatest source of joy and inspiration in my work. My mission is to support and equip parents with the skills to succeed in listening to, being with and caring for their children within their daily routines, in ways that reflect their own beliefs, values and unique family story.”

Heidi Liefer Moreland, MS, CCC-SLP, BCS-S, CLC

Feeding therapist and Speech-Language Pathologist at Easy Bites.

Heidi has always enjoyed working with children and families and loves her current mix of in-person treatment, clinical development, and training.  She taught pre-school prior to obtaining her master's degree in Speech-Language Pathology at the University of North Carolina.  She specialized in early childhood communication and feeding and swallowing disorders in infants and children, working in the hospital setting for 16 years before transitioning to private practice,where she is involved with the Tube Weaning and Intensive Treatment programs, as well as a training program for therapists.  Heidi is a frequent speaker on feeding and swallowing problems in children, specifically on using hunger and responsive feeding for helping children wean from feeding tube dependency.  She is a co-author of the Responsive Feeding Therapy white paper, offering a philosophical and clinical framework for this approach.   

Heidi says: “Children are so much fun; they are honest, creative, hopeful, and full of potential.  It is so enjoyable and rewarding to help kids uncover their abilities and develop self-confidence and competence during and outside of mealtimes.  Spending time with kids and families leaves me with a feeling of hope and the belief that the world will be a better place because of our time together.” 

Yaffi Lvova, RDN

 Pediatric and family registered dietitian at Easy Bites

Yaffi Lvova is an experienced Registered Dietitian Nutritionist and a proud mom of twins plus one. She graduated magna cum laude with a bachelor of science in nutrition and dietetics from Arizona State University in 2010 and went on to complete the Iowa State University dietetic internship. Yaffi is a published author of several books on feeding kids and is the creator of an early childhood cooking program, aiming to introduce children to unfamiliar food in a safe and fun way. In her workshops and private practice, Yaffi supports pregnant women and new parents by increasing their nutritional confidence and helping smooth the transition into parenthood."

 Yaffi says: “I've always been interested in nutrition. After encountering numerous nutrition-related obstacles as a new parent, I shifted my practice to help other new parents embrace this new adventure with more confidence and joy. I'm passionate about guiding parents toward using their child's natural curiosity and joy for food exploration and enjoyment.”

Amy Vig

Recipe Developer at Easy Bites and Natural Foods Chef

Amy is a mom and trained natural foods chef living in the San Francisco Bay Area. She is passionate about helping busy parents save time, money, and energy feeding their family well. Amy helps busy parents cook better, faster, and smarter thanks to over 10 years of professional culinary experience including work as a Whole Foods Market Food and Culinary trainer, personal chef, culinary school instructor, trainer/recipe developer for a meal prep service, and more. She also has a certificate in plant-based nutrition from Cornell University and has earned a WSET level 2 wine and spirits certificate - the combination of which is representative of her passion for nutrition and great food. Amy loves teaching families how to plan and cook nutritious meals and explore challenging foods, like veggies, in fun and creative ways.

Amy says: I love working with parents and kids because I know that even with all my cooking background feeding your family well can be hard! My greatest passion is making feeding your family well easier, more fun, and more delicious.

Xin Rong Yeo, MS-RDN candidate, Columbia University

Social Media Manager at Easy Bites

Xin Rong Yeo is a second-year master’s student in the Integrated MS-RDN Program specializing in Nutrition Education at Columbia University. She is currently completing her dietetic internship and especially enjoys nutrition counseling with pregnant women. Her background and experiences as a science teacher have inspired her to continue actively working and interacting with youth and their community, primarily focusing on her passions for integrating foodways, culinary arts, and nutritional knowledge. She loves storytelling and exploring her creativity through video creation. 

Xin says: “Whether it is being a previous classroom teacher or a currently registered dietitian-to-be, my passion has always been around making education fun and engaging, and most importantly accessible to the majority public. I strongly believe that a healthy relationship with foods starts from home and a relationship with parents/caregivers.”

Arran Hamilton-Pearce

Chief Technical Officer (CTO) at Easy Bites

Arran has always been passionate about leveraging technology to create positive change. With a strong background in the tech industry, spanning enterprises and startups alike, he has demonstrated a aptitude for building innovative, user-focused products. As the CTO of Easy Bites, Arran combines his extensive experience as a Technical Lead  with his dedication to the project's mission of helping families raise healthier, happier children through stress-free mealtime experiences.

Throughout his career, Arran has showcased a solid understanding of software development methodologies and project management. Among his achievements is the successful design, build, and launch of a machine learning-based SaaS startup. This accomplishment not only highlights his ability to drive projects from inception to completion but also speaks to his dedication to staying current in his field. 

At Easy Bites, Arran's deep understanding of technology and his unwavering commitment to continuous learning and growth make him an invaluable asset to the multidisciplinary team. He is driven by the challenge of harnessing cutting-edge innovations to create a research-based, hands-on tool that makes mealtime easier for caregivers worldwide, thereby contributing to the shared goal of raising a generation of healthy, happy eaters.

Kevyn Eva Norton, MA Media Innovation

Head of Product at Easy Bites

Kevyn Eva Norton, is a product leader working at the intersection of digital health and gaming. Her passion lies in designing technology to create solutions that support humans thrive, and in applying best practices from game design to product design. Kevyn Eva has a Master of Arts in Media Innovation and is a co-creator of the mental health mobile game for teens “Shadow’s Edge”. She is lecturer for serious game design at the FFHS, University for Applied Science in Switzerland. Prior to moving into the digital health field, Kevyn Eva innovated around the future of work at Microsoft. As a digital transformation consultant with Atos, Kevyn Eva focused on technology adoption and the future of human – computer interaction.

Kevyn Eva says, “My passion lies with putting technology to use to serve humans to live their full human potential. As an auntie who loves spending time with kids and teens, I believe it is our job to create the best foundation for young people to thrive in our complex world. Supporting parents to lay the healthy foundation for food with their kids, is a great way to do this. Plus, I love the challenge of making something serious, like learning about feeding, fun.”